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· 제목 : Exploring Measurement and Evaluation Efforts in Fundraising (Paperback) 
· 분류 : 외국도서 > 경제경영 > 비영리 기구 > 일반
· ISBN : 9780787972707
· 쪽수 : 99쪽
· 분류 : 외국도서 > 경제경영 > 비영리 기구 > 일반
· ISBN : 9780787972707
· 쪽수 : 99쪽
목차
Editor's Notes 1
1. Effects of watchdog organizations on the social capital market 7
2. Workplace giving: A case study of the Combined Federal Campaign 27
3. Current practices in allocation of fundraising expenditures 39
4. Using prices to help obtain human-improvement results 53
5. Charitable fundraising for fun and profit: A satire 69
6. Cost-effectiveness of nonprofit telemarketing campaigns 79
Index 95
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