Consumer Behavior in Travel and Tourism (Paperback)

Contents

• About the Editors
• Contributors
• Introduction
• Part I: Overview
• Chapter 1. Consumer Behavior Related to Tourism
• Learning Objectives
• Motivation of Tourists
• Typologies of Tourists
• Destination Choice
• Models of Consumer Behavior in Tourism
• The Nonuser
• Summary and Conclusions
• Concept Definitions
• Review Questions
• Part II: Destination Selection and Product Choice
• Chapter 2. Estimating What Affects Tourist Destination Choice
• Learning Objectives
• Introduction
• Theoretical Background of Discrete Choice Experiments
• A Model of Choices of Hypothetical Destinations on Five Caribbean Islands
• A Discrete Choice Experiment on Remote Fly-In Recreational Angling in Northern Ontario
• Summary and Conclusions
• concept Definitions
• Review Questions
• Chapter 3. Understanding the Factors Influencing Ski Destination Choice: A Means-End Analytic Approach
• Learning Objectives
• Introduction
• Means-End Theory
• General Methodology for Assessing Means-End Relationships
• Study Objectives and Methodology
• Analysis and Results
• Implications for Leisure and Destination Research
• Concept Definitions
• Review Questions
• Optional Project: Measuring Means-End Chains
• Chapter 4. The Roles of Image and Perceived Constraints at Different Stages in the Tourist's Destination Decision Process
• Learning Objectives
• Introduction
• The Structure of Destination Choice Sets
• Study Hypotheses
• Data Collection
• Operationalizing facilitators and Inhibitors
• Results
• Concluding comments
• Concept Definitions
• Review Questions
• Chapter 5. Tourists' Decision-Making and Behavior Processes
• Learning Objectives
• Introduction
• Major Aspects of Tourists' Decision-Making and Behavior Processes
• The Need for Relativism: Competing Paradigms in the Social Sciences and in Decision Theory
• The Positivist View: The Rational Tourist
• The Interpretivist View: The Other Aspect of the Tourist
• Summary and conclusions
• Concept Definitions
• Review Questions
• Chapter 6. Family Decision Making and Tourism Behaviors and Attitudes
• Learning Objectives
• Introduction
• Data and Method
• Findings
• Marketing Implications
• Recommendations for Future Research
• Concept Definitions
• Review Questions
• Chapter 7. Consumer Decision Making and Prepurchase Information Search
• Learning Objectives
• Marketing Communications in the Travel and Tourism Industry
• The Nature of Prepurchase Information Search
• Types of Information Sought
• Amounts and Sources of External Information Search
• Determinants of Information Search
• Purchase Involvement and Information Search
• Strategic Implications
• Concept Definitions
• Review Questions
• Chapter 8. Consumer Choice in Context: The Decoy Effect in Travel and Tourism
• Learning Objectives
• Introduction
• Purpose of the Study
• Methodology
• Findings
• Implications
• Limitations
• Conclusions
• Concept Definitions
• Review Questions
• Chapter 9. Package Tourism and Customer Loyalties
• Learning Objectives
• Chapter Aim and Structure
• Package Tourism
• Travel Experiences and Loyalties
• Descriptors of Package Tourism Loyalties
• Summary and Conclusions
• Concept Definitions
• Review Questions
• Part III: Perceptions, Expectations, and Satisfaction
• Chapter 10. Destination Image and Its Modification After Travel: An Empirical Study on Turkey
• Learning Objectives
• Destination Image
• Image and Marketing
• An Empirical Study of the Image Change Induced by Actual Experience of Turkey
• Conclusions
• Concept Definitions
• Review Questions
• Chapter 11. Valuing Changes to Scenic Byways
• Learning Objectives
• Introduction
• Economics of Travel Choice Behavior
• Sur