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· 분류 : 외국도서 > 경제경영 > 창업/사업
· ISBN : 9780789023391
· 쪽수 : 390쪽
· 출판일 : 2007-02-28
목차
About the Editors Contributors Foreword (Gail Arch) Acknowledgments Introduction (Riad A. Ajami and Marca Marie Bear) I. GLOBALIZATION: BUILDING FIRM SUSTAINABILITY Chapter 1. Science and Technology: Policies for Competitiveness in the Twenty-First Century (Edward J. Malecki) Introduction The Necessity for Science and Technology Global Competitiveness Learning: Various Forms, All Necessary Flexibility and the New Rules of Competition Technology Transfer: Not an Easy Route to Competitiveness The Challenge of Technology Upgrading Conclusions and Suggestions for Policy Chapter 2. The Impact of the Institutional Environment on Eastern European Economies: Corporate Strategy of Small and Medium-Sized Enterprises (Stephan Bourcieu) Introduction Acting on the Institutional Environment Presentation of Results Conclusion Chapter 3. International Location of Research and Development: Which Dimensions Lead to the Decision? (Patrice Houdayer and Frédéric Fontante) Introduction Identification of Variables for International Location of R&D Research Methodology and Description of Sample Analysis of Results and Discussion Conclusion II. ENTREPRENEURSHIP AND PUBLIC POLICY: ECONOMIC COMPETITIVENESS Chapter 4. Entrepreneurship Policy, Economic Development, and Competitiveness: A Study of Culture, Public Policy, and Enterprise in the Asia-Pacific Region (Leo Paul Dana) Introduction Culture Public Policy Hong Kong Japan Macao North Korea Singapore South Korea Vietnam Conclusion Chapter 5. The Entrepreneurs Influence on Firms International Behavior (Svante Andersson) Literature Review Methodology Case Analysis Discussion Implications and Further Research Chapter 6. Entrepreneurship in the Experience Economy: The Evolution of the Hard Rock Café (Stephen V. Horner, Todd H. Chiles, and Long W. Rico Lam) Introduction History of the Hard Rock Café The Founders of the Hard Rock Café The Leaders of Hard Rock Café International Hard Rock Café International Current Operations Industry and Competitive Environment Managing a Cultural Brand Current Issues Facing Management Chapter 7. The Impact of Technological Activities of Multinational Enterprise Subsidiaries on Host Countries: The Case of Non-U.S. Subsidiaries of Computer and Electronics Multinational Enterprises Operating in the United States (Kamel Abdallah, Riad A. Ajami, and Marca Marie Bear) Introduction MNE Technology Transfer and Host Country Economic Competitiveness Research Objective Macrocomparative Government Technology Policies Analysis of Studies Impact of Foreign Subsidiaries of Multinational Enterprises on U.S. Technology Policy Research Propositions and Data Collection Results Conclusion and Contributions Chapter 8. Corporate Performance in Jordan: A Macroanalysis (Muhsen Makhamreh) Introduction Measures of Corporate Performance Methodology Findings of the Study Conclusions and Recommendations III. KNOWLEDGE CREATION: KNOWLEDGE MANAGEMENT, KNOWLEDGE TRANSFER, AND CLUSTER FORMATION Chapter 9. Cultural Ontology Specifications for Interorganizational Knowledge Processes (El-Sayed Abou-Zeid) Introduction Interorganizational Knowledge Processes and Their Cultural Dimensions Toward Cult