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· 제목 : Current Issues In Political Marketing (Paperback)
· 분류 : 외국도서 > 경제경영 > 경제학/경제일반 > 경제일반
· ISBN : 9780789024381
· 쪽수 : 328쪽
· 분류 : 외국도서 > 경제경영 > 경제학/경제일반 > 경제일반
· ISBN : 9780789024381
· 쪽수 : 328쪽
목차
- Introduction
- Political Marketing: The Cause of an Emerging Democratic Deficit in Britain? (Darren G. Lilleker)
- Square Peg, Round Hole? Can Marketing-Based Concepts Such as the ’Product’ and the ’Marketing Mix’ Have a Useful Role in the Political Arena? (Jenny Lloyd)
- A Conceptual Model of Political Market Orientation (Robert P. Ormrod)
- Membership Benefits, Membership Action: Why Incentives for Activism Are What Members Want (Sue Granik)
- Vote Winner or a Nuisance: Email and Elected Politicians’ Relationship with Their Constituents (Nigel Jackson)
- Electoral Participation and Non-Voter Segmentation (Declan P. Bannon)
- Young People’s Attitudes Towards British Political Advertising: Nurturing or Impeding Voter Engagement? (Janine Dermody and Richard Scullion)
- Marketing Government Reforms (Dave Gelders and Steven Van De Walle)
- Political Marketing Segmentation—The Case of UK Local Government (Patricia Rees and Hanne Gardner)
- The Impact of New Technology on the Communication of Parliamentary Information (Rita Marcella, Graeme Baxter, and Nick Moore)
- Political Campaign Advertising: Believe It or Not (Aron O’Cass)
- An Exploratory Assessment of Voter and Governmental Interface on Pertinent Issues Facing American Children and Youth (Tanuja Singh and Elisa Fredericks)
- Marketing Military Service: Benefits Segmentation Based on Generalized and Restricted Exchange (Kimball P. Marshall and Caroline Fisher)
- Political Issue Promotion in the Age of 9-11 (Cynthia R. Morton and Jorge Villegas)
- Political Opinion Leadership and Electoral Behavior (Aron O’Cass and Anthony Pecotich)
- Index
- Reference Notes Included
