The Rexall Story: A History of Genius and Neglect (Hardcover, Revised)

Foreword (William L. Sharringhausen) Preface Acknowledgments A Partial Chronology of Rexall PART I: THE LIGGETT LEGACY Chapter 1. The Genius of Louis Liggett: How It All Began Chapter 2. “Dear Pardner” Chapter 3. The Sense of Family and Its Effects: Rexall Retirees Speak PART II: MARKETING REXALL Chapter 4. The Genius of Rexall Product Chapter 5. The Genius of Rexall Price Chapter 6. The Genius of Rexall Place Chapter 7. The Genius of Rexall Promotion PART III: THE DART ERA Chapter 8. Justin Dart: A New Era of Genius Chapter 9. The End of the Rexall Era Chapter 10. Conclusion Afterword Appendix. A Profile of Hazard Rexall Drug Notes Index