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· 제목 : Hospitality, Tourism, And Lifestyle Concepts (Paperback) (Implications For Quality Management And Customer Satisfaction)
· 분류 : 외국도서 > 경제경영 > 산업 > 호텔/관광
· ISBN : 9780789027559
· 쪽수 : 258쪽
· 출판일 : 2005-06-30
· 분류 : 외국도서 > 경제경영 > 산업 > 호텔/관광
· ISBN : 9780789027559
· 쪽수 : 258쪽
· 출판일 : 2005-06-30
목차
- Hospitality, Tourism, and Lifestyle Concepts: Implications for Quality Management and Customer Satisfaction (Eric Laws and Maree Thyne)
- Host-Guest Dating: The Potential of Improving the Customer Experience Through Host-Guest Psychographic Matching (Hazel Tucker and Paul Lynch)
- Segmentation of Special Event Attendees Using Personal Values: Relationships
with Satisfaction and Behavioural Intentions (Anne-Marie Hede, Leo Jago, and Margaret Deery) - A Gay Tourism Market: Reality or Illusion, Benefit or Burden? (Howard L. Hughes)
- Escaping the Jungle: An Exploration of the Relationships Between Lifestyle Market Segments and Satisfaction with a Nature Based Tourism Experience (Gianna Moscardo)
- A Lifestyle Segmentation Analysis of the Backpacker Market in Scotland: A Case Study of the Scottish Youth Hostel Association (Maree Thyne, Sylvie Davies, and Rob Nash)
- Lifestyle Segmentation in Tourism and Leisure: Imposing Order or Finding It? (Noel Scott and Nick Parfitt)
- Improved Understanding of Tourists’ Needs: Cross-Classification for Validation of Data-Driven Segments (Sara Dolnícar)
- Lifestyle Market Segmentation, Small Business Entrepreneurs, and the New Zealand Wine Tourism Industry (Ken Simpson, Phil Bretherton, and Gina de Vere)
- Discovering the Right Tourist Service to the Right People—A Comparison of Segmentation Approaches (Sara Dolnícar and Friedrich Leisch)
- Seasonal Trading and Lifestyle Motivation: Experiences of Small Tourism Businesses in Scotland (Philip J. Goulding, Tom G. Baum, and Alison J. Morrison)
- Index
- Reference Notes Included
