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· 제목 : Thailand Tourism (Hardcover)
· 분류 : 외국도서 > 경제경영 > 산업 > 호텔/관광
· ISBN : 9780789031839
· 쪽수 : 154쪽
· 출판일 : 2007-01-24
· 분류 : 외국도서 > 경제경영 > 산업 > 호텔/관광
· ISBN : 9780789031839
· 쪽수 : 154쪽
· 출판일 : 2007-01-24
목차
- Foreword (Dr. Darunee Hirunruk)
- Preface
- Acknowledgments
- PART 1: TOURISM IN THAILAND
- Chapter 1. Tourism, Travelers, and Thailand
- Definitions of Tourism
- Tourism As Adventure
- Kinds of Tourism
- Uses and Gratifications of Tourism
- Tourism and the Libido
- People on the Move: Statistics on Tourism in Europe and Asia
- Tourist Arrivals in Thailand by Nationality
- World’s Top International Tourism Earners
- World’s Top Fifteen International Tourism Spenders
- Vacation Days Per Year in Selected Countries
- What Tourists Spend in Thailand
- Chapter 2. Typical Tourist Itineraries in Thailand
- The Classic Tours of Thailand
- Commonalties of the Four Tours
- A Suggested Tour of Thailand by a Thai Tourism Student
- Intrepid Tours of Thailand
- The Snake of Terrorism in the Paradise of Thailand and Other Problems
- Chapter 3. Images of Thailand in Travel Literature
- John Gunther’s Siam
- The Lonely Planet Guidebooks
- Slogans
- Chapter 4. Violence and Marriage: Two Aspects of Thai Character, Culture, and Personality
- The “Happy-Go-Lucky” Thais and the Burmese
- Violence in Thai Society
- Marriage in Thailand As Reflected in Thai Comic Books
- Cultural Explanations
- PART II: SEMIOTIC SIAM
- Chapter 5. A Primer on the Semiotics of Tourism
- Saussure on Signs
- Peirce’s Semiotics: Icons, Indexes, and Symbols
- Roland Barthes’s Empire of Signs
- Chapter 6. Signs and Symbols in Thailand
- The Thai Smile
- King Bhumibol Adulyadej of Thailand
- Bangkok, “City of Angels”
- The Buddhist Monks of Thailand
- Buddha Statues
- Elephants and the Thai Psyche
- Ethnic Tribes
- Wats (Temples)
- The Thai Wai
- Thai Food
- Thai Prostitutes and the Sex Industry
- Thailand and America: A Study in Otherness
- PART III: THAILAND ON MY MIND
- Chapter 7. Notes from My Thailand Journal
- Arrival in Bangkok
- Cultural Clash
- Chiang Mai Adventures
- The Pleasure of Chance Encounters
- Notes on Signs and Symbols in Thailand
- On the Night Ferry to Ko Samui
- Speculations on Typical Tourist Activities
- Exotic California :High School Subcultures in California
- The Night Market at Hua Hin
- Chapter 8: A Journey of Ten Thousand Miles Ends with a Step
- Thailand As a Monoculture
- Ian Buruma on Thai Identity
- The Tourist As Amateur Anthropologist
- Thailand As a Text
- Thailand and the Human Spirit
- References
- Index
