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				책 정보
· 분류 : 외국도서 > 경제경영 > 산업 > 호텔/관광
· ISBN : 9780789032713
· 쪽수 : 218쪽
· 출판일 : 2006-09-01
목차
Innovation in Tourism (Mike Peters and Birgit Pikkemaat) The Marriage Between Welfare Services and TourismA Driving Force for Innovation? (Anne-Mette Hjalager) Leadership and Innovation ProcessesDevelopment of Products and Services Based on Core Competencies (Harald Pechlaner, Elisabeth Fischer, and Eva-Maria Hammann) Prospects for Innovation in Tourism: Analyzing the Innovation Potential Throughout the Tourism Value Chain (Klaus Weiermair) A Consumer-Based Measurement of Tourism Innovation (Serena Volo) Towards the Measurement of InnovationA Pilot Study in the Small and Medium Sized Hotel Industry (Birgit Pikkemaat and Mike Peters) An Investigation of the Factors Affecting Innovation Performance in Chain and Independent Hotels (Michael Ottenbacher, Vivienne Shaw, and Andrew Lockwood) Innovative Product Development in Hotel Operations (Joerg Frehse) Challenges in Mobile Business Solutions for Tourist DestinationsThe Trial Case of St. Moritz (Pietro Beritelli and Matthias Schuppisser) Evaluating Internet PortalsAn Empirical Study of Acceptance Measurement Based on the Austrian National Tourist Offices Service Portal (Claudia Klausegger) A New Tune from an Old Instrument: The Application of SERVQUAL to a Tourism Service Business (Robert A. Home) Index Reference Notes Included











 
		 
		 
		 
	




 
 






