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· 분류 : 외국도서 > 여행 > 테마별 여행 > 비즈니스
· ISBN : 9780789037831
· 쪽수 : 288쪽
· 출판일 : 2009-12-01
목차
1. Tourism Crises and Marketing Recovery Strategies 2. Stealth Risks and Catastrophic Risks: On Risk Perception and Crisis Recovery Strategies 3. Mediating the Effects of Natural Disasters on Travel Intention 4. Tourism Crisis Management and Organizational Learning: The Role of Reflection in Developing Effective DMO Crisis Strategies 5. The Role of Market Orientation in Managing Crises During the Post-Crisis Phase 6. A Cautionary Tale of a Resort Destination's Self-Inflicted Crisis7. Communicating Tourism Crises Through Destination Websites 8. London Tourism: A 'Post-Disaster' Marketing Response 9. Understanding the Potential Impact on the Image of Canada as a Weekend Travel Destination as a Result of Western Hemisphere Travel Initiative Passport Requirements 10. Branding Post-Conflict Destinations: Recreating Montenegro After the Disintegration of Yugoslavia 11. Tourism Market Recovery in the Maldives After the 2004 Indian Ocean Tsunami 12. Market Segmentation in Time of Crisis: A Case Study of the MICE Sector in Thailand 13. Post Crisis Recovery: The Case of After Cyclone Larry 14. The Heart Recovery Marketing Campaign: Destination Recovery After a Major Bushfire in Australia's National Capital15. Crisis Management: A Case Study from the Greek Passenger Shipping Industry 16. Crisis Management Planning to Restore Tourism After Disasters: A Case Study from Taiwan 17. Repositioning a Tourism Destination: The Case of New Orleans After Hurricane Katrina 18. Backpacking Your Way into Crisis: An Exploratory Study into Perceived Risk and Tourist Behaviour Amongst Young People19. Crisis Management in Tourism: Preparing for Recovery 20. Developing a Research Agenda for Tourism Crisis Management, Market Recovery and Communications















