책 이미지
책 정보
· 제목 : Building Models for Marketing Decisions (Hardcover) 
· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9780792377726
· 쪽수 : 664쪽
· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9780792377726
· 쪽수 : 664쪽
목차
Introduction. -Classifying marketing models. -Benefits from using marketing modesl. -Specification. -Marketing dynamics. -Implementation criteria. -Specifying models. -Modeling competition. -Stochastic consumer behavior models. -Model specification issues. -Parameterization and validation. -Estimation and testing. -Time-series models. -Validation. -Use/implementation. -Bibliography. -Index. -Provisional TOC
추천도서
분야의 베스트셀러 >