Effective Fund-Raising Management (Hardcover)

Contents: The Function of Fund Raising: Introduction and Overview of the Book. Part I: The Practice. Parameters of Fund Raising. Fund-Raising Practitioners. Professionalism of Fund Raising. Part II: The Principles. Organizational Context of Fund Raising. Legal Context of Fund Raising. Ethical Context of Fund Raising. Theoretical Context of Fund Raising. Part III: The Process, Programs, and Publics. The Fund-Raising Process. Fund-Raising Programs: Annual Giving. Fund-Raising Programs: Major Gifts. Fund-Raising Programs: Planned Giving. Fund-Raising Programs: Capital Campaigns. Donor Publics: Individuals, Corporations, and Foundations.