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· 분류 : 외국도서 > 경제경영 > 고객관리
· ISBN : 9780805818109
· 쪽수 : 270쪽
목차
Contents: Preface. What Is Communication Excellence? Part I: Communicator Knowledge Base. Knowing How to Manage Strategically. Knowing Two-Way Communication Practices. Knowing Traditional Communicator Skills. Build Your Knowledge Base. Part II: Shared Expectations About Communication. The Power of the Communication Department. Shared Expectations of Communication. Building Linkages to the Dominant Coalition. What CEOs Should Do About Excellence. Part III: The Character of Organizations. Participation and Authority in the Culture of Organizations. Empowering Women and Culturally Diverse Employees. The Global Qualities of Excellence. Changing the Character of Organizations. Part IV: Putting Excellence to Work. Origins of Communication Programs. Using Traditional and Advanced Practices. Communication Excellence Makes a Difference. Appendix: How the Excellence Study Was Conducted.