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· 분류 : 외국도서 > 언어학 > 커뮤니케이션 연구
· ISBN : 9780805843064
· 쪽수 : 272쪽
· 출판일 : 2003-08-01
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Contents: D. Gerbarg, E. Noam, Introduction. Part I:Infrastructure Implications of Internet TV. A.M. Noll, Internet Television: Definition and Prospects. A. Odlyzko, Implications for the Long Distance Network. A.M. Noll, Television Over the Internet: Technological Challenges. Part II:Network Business Models and Strategies. M.L. Katz, Industry Structure and Competition Absent Distribution Bottlenecks. D. Waterman, Business Models and Program Content. B. Konert, Broadcasters' Internet Engagement: From Being Present to Becoming Successful. Part III:Policy. R. Pepper, Regulatory Concerns. C.T. Marsden, The Challenges of Standardization: Toward the Next Generation Internet. K.R. Carter, Intellectual Property Concerns for Television Syndication Over the Internet. M.A. Einhorn, Internet Television and Copyright Licensing: Balancing Cents and Sensibility. F. Pleitgen, Network Business Models and Strategies: The Role of Public Service Broadcasting. S. Whittle, International Regulatory Issues. Part IV:Content and Culture. J. Carey, Audience Demand for TV Over the Internet. J. Hart, Content Models: Will IPTV Be More of the Same, or Different? G. Einav, The Content Landscape. Part V:Future Impacts. E. Noam, Will Internet TV Be American?















