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· 제목 : Advertising to Children on TV: Content, Impact, and Regulation (Hardcover)
· 분류 : 외국도서 > 예술/대중문화 > TV/라디오 > 텔레비전 > 일반
· ISBN : 9780805844887
· 쪽수 : 224쪽
· 출판일 : 2004-08-16
· 분류 : 외국도서 > 예술/대중문화 > TV/라디오 > 텔레비전 > 일반
· ISBN : 9780805844887
· 쪽수 : 224쪽
· 출판일 : 2004-08-16
목차
Contents: Preface. The Issues About Television Advertising to Children. The Nature of Advertising to Children. Children's Early Understanding of Television Advertisements. Advanced Understanding of Advertising. Theoretical Approaches to Studying Children's Understanding of Advertisements. Advertising Impact: Knowledge, Attitudes, and Values. Advertising Influence: Choice and Consumption. The Incidental Influence of Advertising. Advertising Regulation and Research. Concluding Comments.
