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The Business of Culture: Strategic Perspectives on Entertainment and Media

The Business of Culture: Strategic Perspectives on Entertainment and Media (Paperback)

(Strategic Perspectives on Entertainment And Media)

Joseph Lampel, Jamal Shamsie, Theresa K. Lant (지은이)
Psychology Pr
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· 제목 : The Business of Culture: Strategic Perspectives on Entertainment and Media (Paperback) (Strategic Perspectives on Entertainment And Media)
· 분류 : 외국도서 > 경제경영 > 경제학/경제일반 > 경제상황
· ISBN : 9780805855821
· 쪽수 : 344쪽
· 출판일 : 2005-07-08

목차

Contents: A.P. Brief, J.P. Walsh, Foreword. Preface. Introduction. J. Lampel, J. Shamsie, T.K. Lant, Toward a Deeper Understanding of Cultural Industries. W.R. Scott, Observations on Research on Cultural Industries. Part I: The Process of Value Creation. J. Keyton, f.l. smith, Conflicts Over Creative Control: Power Struggle on Prime Time Television. J. Lampel, The Genius Behind the System: The Emergence of the Central Producer System in the Hollywood Motion Picture Industry. M.A. Glynn, Maestro or Manager?: Examining the Role of the Music Director in a Symphony Orchestra. Part II: The Challenge of Positioning. M.A. Schilling, Game Not Over: Competitive Dynamics in the Video Game Industry. A.B. Eisner, Q.R. Jett, H.J. Korn, Playing to Their Strengths: Strategies of Incumbent and Start-Up Firms in Web-Based Periodicals. J. Shamsie, D. Miller, W. Greene, A Question of Timing: Strategies for Scheduling Television Shows. Part III: The Nature of Markets. N. Anand, Charting the Music Business: Billboard Magazine and the Development of the Commercial Music Field. J.A. Ahlkvist, R. Faulkner, Are They Playing Our Song? Programming Strategies on Commercial Music Radio. J. Shamsie, Skating on Thin Ice: Confronting Knowledge Ambiguity in the U.S. Motion Picture Industry. Part IV: The Role of Technology. C. Jones, From Technology to Content: The Shift in Dominant Logic in the Early American Film Industry. T. Dowd, From 78s to MP3s: The Embedded Impact of Technology in the Market for Prerecorded Music. T.K. Lant, P.F. Hewlin, Silicon Alley.com: Struggling for Legitimacy in New Media. Part V: The Impact of Globalization. J. Lampel, B. Honig, Let the Children Play: Muppets in the Middle of the Middle East. W.L. Guild, M.L. Joyce, Surviving in the Shadow of Hollywood: A Study of the Australian Film Industry. J. Lampel, J. Shamsie, Uncertain Globalization: Evolutionary Scenarios for the Future Development of Cultural Industries. Conclusions. J. Lampel, J. Shamsie, T.K. Lant, Untangling the Complexities of Cultural Industries: Directions for Future Research. W.R. Scott, Promising and Neglected Types of Studies on Cultural Industries.

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