Strategic Reputation Management: Towards a Company of Good (Paperback)

PART I. COMPANY OF GOOD: A CONTRADICTION IN TERMS? 1. The Question Concerning the Good Company: A Good Question Strategic Reputation Management: Being Good, Doing Good, Looking Good Old School Strategic Management: A Psychopathic Organization? Antonym to the Old School: Towards a Good Corporate life Key Concepts for this Book Plan for this book PART II. STRATEGIC REPUTATION MANAGEMENT 2. Reputation of the Good Company Who gets to define reputation? Reputation as past, present and future Genesis of reputation in management Evaluating reputation Summary: reputation of a good company 3. Is reputation capital or interpretation? Reputation as capital Reputation as interpretation The core: sufficiently uniform identity 4. The arena model of organizational reputation Arenas on markets of meaning Summary: Three implications of the arena model to reputation 5. Reputational arenas on markets of meaning Four arenas Eight reputation strategies Peace Defense Offensive Riot The right strategy at the right time Network strategies Summary: Towards the management of a company of good PART III. MANAGING THE COMPANY OF GOOD 6. Doing Good Deeds Instrumental goodness or intrinsic goodness? Company as a good citizen Strategy-as-Zeitgeist: Instrumental value Strategic reputation management of the good company Strategy as communication: Towards strategic management of the good Summary: Strategic management of the good 7. Communicating the Good To manage is to communicate Reputational communication: from "communicatio" to "communicare" Organization is based on human communication Reputation management as "communicare" Summary: communication of the good 8. Managing good relationships Good Companies in Networks Foundations for good relations PART IV. CONCLUSION 9. Conclusion: Company of Good The strategic reputation management of the good company The good company is not a fad For the good audience References