1001 Ways to Market Your Services: For People Who Hate to Sell (Paperback)

Who Are You? And Whom Should You Accept? * Integrated Marketing * Personal Contacts Bring Business * Santa Claus Selling * Seminar Selling * Trade Show and Events Marketing * Promotions * Using the Phone to Build Relationships--and Sell * Sales Techniques * Managing a Sales Effort * Personal Mail * You Too Can Be a Junk Mailer * More Unusual Mass Mailings * Using Newsletters Effectively * Low-Cost Guerilla Ideas * Brochures * Advertising * T.V. and Radio Commercials, Billboards, and Other Advertising * Publicity Builds Your Image and Business Publicity in Many Forms: From Stunts to High Tech * On-Line Marketing * Service that Builds Relationships * Service that Sells * Networking * Earning Referrals: The Ultimate Marketing Tool * Strategy and Tactics in Your Marketing * Strategic Positioning * Research Helps You and Others