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· 분류 : 외국도서 > 경제경영 > 화술/협상/프리젠테이션
· ISBN : 9780815354420
· 쪽수 : 212쪽
· 출판일 : 2018-09-04
목차
Table of Contents
Foreword
Jim Dubinsky
Introduction Business Communication at the Intersection of Rhetoric and Pedagogy
Paula Lentz and Kristen Getchell
Chapter One From Copper Plate Books to Gmail Templates:
A Critical and Historical Approach to Business Communication Genres
Marcy Leasum Orwig
Chapter Two Inventio through Praxis: Connecting Competencies with the Canon
Jacob D. Rawlins
Chapter Three Rhetorical Grammar in the Business Communication Classroom: Cultural Capital vs. Privileged Rhetoric
Paula Lentz
Chapter Four Examining the Role of the Writer’s Self in Business Communication Pedagogy
Holly Lawrence
Chapter Five Invention in Business Communication and Community-based Projects
Danica L. Schieber
Chapter Six The Occasion to Post: Connecting Kairos to Entrepreneurship in an MBA Business Writing Blog Assignment
Kristen Getchell
Chapter Seven It’s Complicated:The White Paper as Exemplar within Complexes of Rhetorical Delivery
Matthew R. Sharp
Chapter Eight Expressing Accountability and Organizational Ethos: Business Dress as Visual Rhetoric
Valerie Creelman
Chapter Nine Theorizing the Role of Big Data Visualization: Moving Visuals from Delivery to Invention
Dale Cyphert
