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· 분류 : 외국도서 > 경제경영 > 은행/금융
· ISBN : 9780815386940
· 쪽수 : 296쪽
· 출판일 : 2019-01-15
목차
PART I MOBILE FINANCIAL SERVICES
Chapter 1: Mobile financial services ? Introduction, definition, and conceptualization
Aijaz A. Shaikh; Heikki Karjaluoto
Chapter 2: Engaging non-active consumers to use mobile financial services ? A developed country perspective
Hanna Komulainen , Saila Saraniemi & Pauliina Ulkuniemi
Chapter 3: How emotions are considered crucial on an Omnichannel banking environment in gaining customer loyalty?
Hannele Haapio
PART II MOBILE BANKING AND PAYMENT SERVICES
Chapter 4: The Development of Mobile Banking Services in a Large Finnish Financial Organization
Pasi Sajasalo; Tommi Auvinen; Marko Jarvenpaa; Tuomo Takala; Teppo Sintonen
Chapter 5: Factors influencing mobile banking continuous use in Sub-Sahara Africa -
A study of mobile banking users in Nigeria
Dandison C. Ukpabi; Heikki Karjaluoto; Sunday A. Olaleye; Salimat Modupe Abass
Chapter 6: Mobile Payments: Where does it come from and what does it lead to?
Mia Olsen
Chapter 7: Drivers of Continuous Usage: A Consumer Perspective on Mobile Payment Service Ecosystems
Robert Ciuchita
Chapter 8: Standalone retail owners’ preference on using mobile payment at the point of sales (POS): Evidence from a developing country
Felix Adamu Nandonde
Chapter 9: The Emergence of Indian Mobile Payments Market: An Institutional Perspective
Sudhanshu Shekhar; Shounak Basak; Bhupesh Manoharan
Chapter 10: Institutional logics as inhibitors or levers? The Case of Mobile Payments in Finland
Mikko Riikkinen; Ilkka Lahteenmaki; Satu Natti
PART III BRANCHLESS BANKING SERVICES
Chapter 11: Branchless Banking ? Agents as Facilitators of Financial Access
Dr. Olayinka David-West; Immanuel Umukoro; Nkemdilim Iheanachor
Chapter 12: How is mobile money services usage transforming the lives of the poor in Ghana?
Aijaz A. Shaikh; Richard Glavee-Geo; Heikki Karjaluoto
Chapter 13: Conclusions
Aijaz A. Shaikh; Heikki Karjaluoto
