책 이미지
eBook 미리보기
책 정보
· 제목 : Business To Business Marketing (Hardcover, 2nd)
· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9780844232300
· 쪽수 : 352쪽
· 출판일 : 1997-07-11
· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9780844232300
· 쪽수 : 352쪽
· 출판일 : 1997-07-11
목차
- 1. A New Marketing Vision 2. The Economics of Community 3. Determining External Service Values 4. Communicating with Your Customer 5. The Database as a Marketing Tool 6. Creating the Customer Community Center 7. Retaining and Cultivating Existing Customers 8. Acquiring New Customers 9. Leadership and The New Customer Community
