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책 정보
· 제목 : How to Create Profitable New Products (Hardcover)
· 분류 : 외국도서 > 경제경영 > 경제발전 > 비즈니스
· ISBN : 9780844233536
· 쪽수 : 487쪽
· 출판일 : 1997-09-11
· 분류 : 외국도서 > 경제경영 > 경제발전 > 비즈니스
· ISBN : 9780844233536
· 쪽수 : 487쪽
· 출판일 : 1997-09-11
목차
- 1. Need for Growth and Diversification 2. Why New Products Fail 3. The Hierarchy of New Products 4. Where Do New Products Come From? 5. Another Path to New Products--External Development 6. Corporate Charter 7. Goals--Deciding Where to Go 8. Top Management Support 9. Organizing for New Products 10. A Program to Address New Product Goals 11. The Search for Opportunity--Industry Analysis 12. Targeting--Other Perspectives 13. Input Research 14. Ideation 15. Ideaforms 16. Screening Research
