Media Planning: A Practical Guide, Third Edition (Paperback, 3, Revised)

Overview * Rating * HUT, PUT, and PUR * Share * Rating/HUT/Share * Gross Rating Points/Target Rating Points * Impressions * Reach * Frequency * Reach/Frequency/GRPs * Media Mix * Frequency Distribution * Effective Reach * Quintile Distribution * Index * Cost-per-Thousand (CPM) * Cost-per-Point (CPP) * Demography * Psychographics/ Clustering * Audience Composition * Magazine Audiences * Readers-per-Copy * Broadcast Dayparts * Geographic Areas * Major Media Forms * Sampling Error * How Much to Spend on Advertising * Media Objectives * Media Strategies * How to Present Media * Negotiating a Media Buy * Principles of Media Management