How to be a Social Entrepreneur : Make Money and Change the World (Paperback)

Acknowledgements. Introduction. Part One - What. 1 The Essence of Social Entrepreneurship. 2 Social Enterprise - Past, Present and Future. Part Two - Who. 3 You As a Social Entrepreneur. 4 What You Are Going to Change in the World. 5 Explore Your Entrepreneurial Style. Part Three - How to Start. 6 Organisations and How to Start Them. 7 Preparing a Business Plan That Covers All the Angles. 8 What You Need to Know about Structure and Governance. 9 Finding the Funding. Part Four - How to Grow. 10 Selling and the Social Enterprise. 11 The Customer Conundrum. 12 Managing Money. 13 Being Different, Looking Different. Part Five - How to Share. 14 Effective Communication. 15 Building a Winning Team. 16 Building Your Community. 17 Keeping Perspective. About the Author. Other Books by Robert Ashton. Index.