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· 제목 : [eBook Code] What You Need to Know About Marketing (eBook Code, 1st)
· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9780857081704
· 쪽수 : 224쪽
· 출판일 : 2012-04-11
· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9780857081704
· 쪽수 : 224쪽
· 출판일 : 2012-04-11
목차
Introduction 1
1 The Customers 11
2 The Product 37
3 The Market 73
4 Branding 105
5 Communicating 135
6 Price and Place 175
7 Strategy, Planning and Tactics 209
8 The Third Age of Marketing 233
Conclusion 257
Acknowledgements 259
Index 261
![[eBook Code] What You Need to Know About Marketing (eBook Code, 1st)](/img_thumb2/9780857081711.jpg)
![[eBook Code] Build a Brand in 30 Days (eBook Code, 1st)](/img_thumb2/9780857080349.jpg)
![[eBook Code] Build a Brand in 30 Days (eBook Code, 1st)](/img_thumb2/9780857080301.jpg)
