Entrepreneur : How to Start an Online Business (Paperback)

Acknowledgements vii

About the Author ix

Introduction 1

Part One: The Story Behind . . . 9

1. Wonga 11

2. Moonpig 21

3. Mumsnet 29

4. JustGiving 37

5. Zoopla 47

6. GoCompare 55

7. Groupon / MyCityDeal 63

8. SpareRoom 71

9. Made.com 81

10. Moo.com 89

11. Enternships 97

Part Two: Advice 105

12. The Lightbulb Moment 107

13. The Idea: Checking it Out 113

14. Setting up a Business 121

15. Creating a Website 151

16. Getting Your Site Known: Marketing 175

17. Expansion and Exit 189

Resources 197