[eBook Code] The Digital Business Start-Up Workbook (eBook Code, 1st)

Dedication and Acknowledgements vii

Foreword ix

Introduction – Generation Entrepreneur: Open For Business 1

Part 1 – Starting Up Your Own Digital Business

Step One: Big Idea – Create And Evolve Your Concept 9

Step Two: Choose Your Business Model 25

Step Three: Assess Viability And Create A Customer-Centric Business Plan 51

Step Four: Fund Your Venture 81

Part 2 – Building Your Business

Step Five: Build Your Website 111

Step Six: Build Your Mobile App And Mobile-Friendly Site 153

Step Seven: Build Your Team 167

Step Eight: Build Your Brand 193

Part 3 – Running And Growing Your Business

Step Nine: Effective Online Marketing 207

Step Ten: Measure and Improve your Marketing and Website Performance 229

Step Eleven: Creating A Buzz Using People Power 245

Step Twelve: Selling Up 271

The Definitive Online Business Success Checklist 287

About Cheryl Rickman 291

References 293

Index 295