[eBook Code] Breaking Big (eBook Code, 1st)

About The Business Doctors v

Acknowledgements ix

Introduction: It’s all about YOU! 1

PART ONE: THE RIGHT START 9

1: Time to ditch the business plan? 11

2: It's the NOW show! 29

3: What makes your company tick? 39

4: What business are you REALLY in? 57

5: Are you ready to break big? 73

PART TWO: KNOW YOUR OPPORTUNITIES 93

6: What’s the big picture? 95

7: Do you REALLY know your market? 111

8: Are you ready to look in the mirror? 129

PART THREE: THE WOW FACTOR 145

9: Are you ready to stand out from the crowd? 147

10: Are you staying out of the killing fields? 165

PART FOUR: MAKE IT HAPPEN! 183

11: How to have great customer conversations 185

12: Pressing the reset button 211

13: What gets measured gets done 227

Praise for Business Doctors 244