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· 분류 : 외국도서 > 경제경영 > 중소기업
· ISBN : 9780857085696
· 쪽수 : 192쪽
· 출판일 : 2014-11-20
목차
So Why Did You Write the Book, Fergus? vii
OK, So What’s the Plan? ix
Stuff I Wish I’d Known About. . .
Aiming High – The only limits are the ones you set yourself 1
Appreciating Life – It’s about how you see things 9
Being More Productive – Why the answer is not 16-hour days 15
Bosses – What they’re like and what they like 25
Commitment and Perseverance – One gets you started, the other keeps you going 33
Common Sense – It’s not all that common but it’s a skill you can learn 41
Communication – You gotta keep ’em in the loop 49
Creativity – It’s not just for artists 57
Decision Making – Figure out the real issue and stop faffi ng 63
Email – Step away from the computer! 69
Failure – It’s good to fail 75
Having a Purpose – Find something you like to do and you’ll never work a day in your life 83
Keeping Your Business Going – Don’t run out of money 91
Making the Sale – People don’t like to be sold to – but they love to buy 97
Managing People – How our natural tendency to manage is often the opposite of what we ought to do 103
Meetings – Just because everyone else goes doesn’t mean you have to 109
Moving Up – Show you can do what you’re aiming for 115
Negotiation – There must be something in the deal for everyone 123
Networking – Why you should never throw away a business card 129
Organizations – Why they’re not actually run by senior management 135
Presentations – You don’t need to be led by PowerPoint 143
Projects and Getting Stuff Done – Why you’re probably being mistaken for Santa Claus 149
Reports and Reporting – Why this is your chance to save some rainforest 155
Starting Your Own Thing – Just get out there and see if people will buy it 159
Epilogue 167
References 169
Acknowledgements 173
About the Author 175