Oversubscribed : How To Get People Lining Up To Do Business With You (Paperback, 2 ed)

Introduction

Part I: Principles for Becoming Oversubscribed

Principle 1 Only Oversubscribed Businesses Make a Profit

Principle 2 The Only People That Matter Are Your People

Principle 3 First Make Your Market Then Make Your Sales

Principle 4 People Buy When the Conditions Are Right

Principle 5 Be Different and Set Your Own Rules

Principle 6 Value Is Created in the Ecosystem

Principle 7 Meet People Where They Are, Speak to Them in Their Language

Principle 8 Nothing Beats Being Positively Remarkable

Part II: The Campaign-Driven Enterprise Method: Turning Principles into Strategy

Phase 1 Campaign Planning: Know Your Capacity, Who It’s for and When You Can Deliver It

Phase 2 Build-up: Warming Up the Market while Sending and Collecting Signals

Phase 3 Oversubscribed Release: Communicating Demand and Supply Tension before Allowing People to Buy

Phase 4 Sales Follow-through: Proactively Follow Up with Prospects to Maximise the Effectiveness of Your Campaign

Phase 5 Celebrate and Innovate

Part III: You, Your Team and the Times We Live In

Get Ready to Surf the Waves

Struggle, Lifestyle or Performance?

The Campaign-Driven Enterprise Team

One Last Thing: The Chapter I Wrestled With

Acknowledgements

About the Author