Reading Graphic Design in Cultural Context (Paperback)

Acknowledgements Contents List of Illustrations Reading Graphic Design in the Expanded Field: An Introduction, Grace Lees-Maffei Part One: On Message and Off Message 1 - Branding as Sign System: Semiotics in Action, Grace Lees-Maffei 2 - The Responsive Brand: Uniformity and Flexibility in Logo Design, Nicolas P. Maffei 3 - Whose Wall? From Posters to Digital Displays and the Colonization of Public Space, Nicolas P. Maffei 4 - Slogan T-shirts: Billboards of Identity Politics, Nicolas P. Maffei Part Two: On Legibility and Ambiguity 5 - Seeing Clearly? Legibility, Word and Image in Postmodern Print Design, Grace Lees-Maffei 6 - Signifying Orientalism, Chinoiserie and Japonisme: Fashion Photography in Vogue as a Case Study, Grace Lees-Maffei 7 - A Good Read? Corporate Literature and Brand Stories: Alessi SpA as a Case Study, Grace Lees-Maffei 8 - Information Overload: Negotiating Visual Complexity in a Data Rich World, Nicolas P. Maffei Part Three: On Paper and On Screen 9 - How To? Visual Techniques of Persuasion in Guidebooks and Manuals, Grace Lees-Maffei 10 - Driving Sales: Print and TV Advertising of Cars to Women Drivers, Grace Lees-Maffei 11 - Picturing Music: The Rise and Fall of Music Packaging, Nicolas P. Maffei 12 - EBook, iBook, weBook, youBook: Declensions of Digital Design, Nicolas P. Maffei Index