Global Business (Hardcover)

Overview; Developing an international plan; Cross-cultural awareness; Economic integration; Importing; Exporting; Transporting goods internationally; Planning international operations; International financial management; International tax planning; Marketing and sales; International human resources; Risk management and corporate security; International legal management; Market entry strategies: global business without leaving home; Market entry strategies: direct marketing from the home country; Market entry strategies: selling through international agents and distributors; International franchising; Technology licensing; Determining what to licence; Managing licensees; Protecting intellectual property; International alliances: non-equality; International alliances: equity; Major issues in forming an IEJV; Establishing direct operations abroad; Acquiring a local company; Relationships with subsidiaries; Family business considerations; Capitalizing on international trends; International negotiations; International ethics.