Creating Breakthrough Ideas: The Collaboration of Anthropologists and Designers in the Product Development Industry (Hardcover)

Foreword: Ethnography, Design, and Customer Experience: An Anthropologist's Sense of It All by John F. Sherry Jr. Introduction: An Introduction to the Growing Partnership Between Research and Design by Susan Squires and Bryan Byrne Converging Professions Managing for Breakthroughs: A View from Industrial Design by Charles Leinbach Behavioral Scientists Enter Design: Seven Critical Histories by William Reese Creating Collaborative Cultures Designing Collaborative Corporate Cultures by Bryan Byrne and Ed Sands Collaborative Work: Integrating the Roles of Ethnographers and Designers by Christina Wasson Team Roles in the Design Process: Living With and Creating Legacies the Benefit Design by Sally Ann Applin Emerging Collaborative Processes Doing the Work: Customer Research in the Product Development and Design Industry by Susan Squires A Client's Perspective on User-Centered Design by George Walls Communicating with Clients by Rita Denny Anthroplogy and Industrial Design: A Voice from the Front Lines by Mark Dawson Semiotics as Common Ground: Connecting the Cultures of Analysis and Creation by Heiko Sacher The Future of Design Conclusion: Towards an Integrative Design Discipline by Ken Friedman Postscript by Eric Arnould