Marketing Channel Development and Management (Hardcover)

Physical Elements of Marketing Channel Development Marketing Channel Overview Marketing Channel Participants and Their Functions Marketing Channel Structure Channel Participants and Physical Distribution Market Characteristics and Channel Management Product And Market Management Actions and Options Organizing to Manage the Marketing Channel Responsibility Effectiveness without Authority Working with Sales and Marketing Statistics Forecasting Sales and Market Share Managing Products--Managing Markets Managing Product Issues Managing Pricing Issues Creating and Managing Marketing Programs Legal Issues In Channel Management The Marketing Channel Planning Process Competitive Analysis