International Consumer Behavior: Its Impact on Marketing Strategy Development (Hardcover)

Preface Introduction Culture and Its Far-Reaching Impact Culture as a Communicator Culture Screen Various Attempts to Identify and Classify Cultures A Model of International Consumer Behavior Social Class and Hierarchy of Needs in Consumer Behavior Wa, Inhwa, Quanxi, and Other Alliances Diffusion of Innovation in Different Cultures Country-of-Origin Concept and Culture International Market Segmentation and Consumer Behavior Involvement and the International Consumer Learning and the International Consumer International Marketing Strategies Based on Consumer Behavior Epilogue Index Selected Bibliography