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· 제목 : Using Surveys to Value Public Goods: The Contingent Valuation Method (Hardcover) (The Contingent Valuation Method)
· 분류 : 외국도서 > 경제경영 > 소비자행동론
· ISBN : 9780915707324
· 쪽수 : 484쪽
· 출판일 : 1989-03-01
· 분류 : 외국도서 > 경제경영 > 소비자행동론
· ISBN : 9780915707324
· 쪽수 : 484쪽
· 출판일 : 1989-03-01
목차
Foreword Preface 1. Valuing Public Goods Using the Contingent Valuation Method 2. Theoretical Basis of the Contingent Valuation Method 3. Benefits and Their Measurement 4. Variations in Contingent Valuation Scenario Designs 5. The Methodological Challenge 6. Will Respondents Answer Honestly? 7. Strategic Behavior and Contingent Valuation Studies 8. Can Respondents Answer Meaningfully? 9. Hypothetical Values and Contingent Valuation Studies 10. Enhancing Reliability 11. Measurement Bias
