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· 제목 : Absolute Essentials of Advertising (Paperback, 1)
· 분류 : 외국도서 > 경제경영 > 광고/홍보/PR
· ISBN : 9781032007687
· 쪽수 : 96쪽
· 출판일 : 2024-10-08
· 분류 : 외국도서 > 경제경영 > 광고/홍보/PR
· ISBN : 9781032007687
· 쪽수 : 96쪽
· 출판일 : 2024-10-08
목차
Table of Contents, 1. Advertising, 2. Advertising: Planning and Strategy, 3. Advertising Theory, 4. Advertising Appeals, 5. The Creative Development Process, 6. International Advertising, 7. Media, 8. Media Planning, 9. Advertising Measurement and Metrics , 10. Advertising: Industry Structure and Practice
