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· 제목 : Personal Branding in the Knowledge Economy : The Inter-relationship between Corporate and Employee Brands (Paperback)
· 분류 : 외국도서 > 경제경영 > 인력관리
· ISBN : 9781032013381
· 쪽수 : 188쪽
· 출판일 : 2024-05-27
· 분류 : 외국도서 > 경제경영 > 인력관리
· ISBN : 9781032013381
· 쪽수 : 188쪽
· 출판일 : 2024-05-27
목차
Part 1. Why do knowledge workers are unique? Part 2. Why do knowledge workers should care about personal branding? Part 3. Why do corporations need knowledge workers with strong personal brands? Part 4. Empirical evidence
