Big Data for Big Decisions : Building a Data-Driven Organization (Paperback)

Part I FoundationChapter 1 Quo Vadis: Before the Transformational JourneyChapter 2 Decision-Driven Before Data-DrivenChapter 3 Knowns, Unknowns and the Elusive Value from AnalyticsChapter 4 Towards a Data-Driven Organization: A Roadmap for AnalyticsChapter 5 Identifying the ‘Big’ Decisions…Chapter 6 Decisions to Data: Building a ‘Big’ Decision Roadmap and Business Case Part II Data Strategy and GovernanceChapter 7 Unchartered: A Brief History of DataChapter 8 Building a Data-Driven ‘IT’ StrategyChapter 9 Building a Data Strategy Part III Data-Driven Marketing FunctionChapter 10 Building a Data-Driven Marketing StrategyChapter 11 Integrated Data Governance