Social Media Risk and the Law : A Guide for Global Communicators (Paperback)

Part 1 ? Social media law and risk management: introduction and context Chapter 1 ? Introduction ? defining the boundaries of the theory and practice of social media risk Chapter 2 ? Theory into practice: why is stakeholder theory important? Chapter 3 ? Risk management theories and practice in social media Part 2 ? Social media attributes contributing to opportunity and risk Chapter 4 ? The role of the audience: embracing the opportunities that social media presents Chapter 5 ? Managing legal risk in a wired world: general and specific approaches to minimising damage for stakeholders　 Part 3 ? Brand and reputational opportunity and risk Chapter 6 ? Brand, reputational management and defamation on social media　 Chapter 7 ? Crisis communication and reporting Part 4 ? Risks at the intersection of human rights, law and ethics Chapter 8 ? Privacy in social media Chapter 9 ? See you in court: fair coverage versus a fair trial Part 5 ? Legal risks of social media in business Chapter 10 ? Employment law ? private versus professional social media risk Chapter 11 ? Consumer and corporate law and social media　 Chapter 12 ? Intellectual property law and plagiarism