Public Diplomacy Between Asia and the Middle East (Hardcover)

?1? New (and old) connections between East Asia and the Middle East by?Francesca Frassineti?2? The Role of Think Tanks in Public Diplomacy: The Cases of South Korea and Japan?by Sook Jong Lee?3? BTS as a brand ambassador for Korea: The effect of the K-culture in the Middle East?by Yunhee Kim?4? Five Millennia of Relations and Public Diplomacy Practices: India and the Arab Gulf?by Sonali Singh?5? Promoting MENA Tourism to China through Public Diplomacy: The case of Ningxia Autonomous Region and its Hui minority?by Marco Bonaglia & Asia Jane Leigh?6 Turkish public diplomacy in Central Asia: Actors, narratives and local perceptions?by Eleonora Tafuro Ambrosetti & Tlegen Kuandykov?7 The Asianisation of Soft Power: Cultural Heritage Diplomacy and Iran-China Strategic Partnerships?by Amir Mohammad Esmaeili and Yuan Zhang?8??Beyond disinformation and propaganda: The complexity of Russia’s media strategy in the Middle East and North Africa?by Chiara Lovotti?Index