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· 제목 : The Korean Economy : From Growth to Maturity (Paperback)
· 분류 : 외국도서 > 인문/사회 > 정치학 > 일반
· ISBN : 9781032092744
· 쪽수 : 128쪽
· 출판일 : 2021-06-30
· 분류 : 외국도서 > 인문/사회 > 정치학 > 일반
· ISBN : 9781032092744
· 쪽수 : 128쪽
· 출판일 : 2021-06-30
목차
1 IntroductionPART IThe political economy of Korea2 The evolution of the Korean political economyPART IIKorea’s mature economy: perceptions of Korea-based MNCs3 Interviews with multinational corporations (MNCs) in KoreaPART IIIBranding Korea4 Korea and its nation brand5 The impact of Korea’s industrialization on nation brand6 Korea’s nation brand and its products and consumers7 Concluding remarks 89
