Strategic Communications in Africa : The Sub-Saharan Context (Paperback)

1 Introduction: conceptualising strategic communication in sub-Saharan Africa Isaac Mhute, Hugh Mangeya and Ernest Jakaza.  2 Strategic communication: can African indigenous popular music come to play? Israel Ayinla Fadipe and Abiodun Salawu.  3 ‘Keep speaking vernacular’: Yoruba language as a strategic communication tool for consumers’ gaining and sales promotion in streets adverts of product and services in Ibadan metropolis, Nigeria. Adeola Obafemi Mobolaji.  4 Iconic animals and Basotho’s identities: the relational image of a people in selected epitaphs Taofik Olasunkanmi Adesanmi .  5 The narrative as an organisation’s DNA in strategic communication: the case of Matonjeni Hugh Mangeya.  6 Introducing the stakeholder-oriented strategic communicative control approach Mkhululi Hondo and Ernest Jakaza.  7 Sexually suggestive content in advertising: a multimodal social semiotic analysis of Mambo’s Chicken advertisements on Twitter Tambawoga C. Muchena.  8 The relationship between social media and social capital: a case of Seed Co Limited, Zimbabwe Lovemore Mutonga and Patrick Mutandwa.  9 Pursuing knowledge translation: the missing link in knowledge economies of developing countries Umali Saidi, Hazel T. Ngoshi and Bhekinkosi Ndlovu.  10 Strategic communication in sub-Saharan Africa: reappraisal of John Marston’s RACE Model of the public relations process Kingsley Chukwuemeka Izuogu, Onyekwere Okpara and Dennis Ugochukwu Omeonu.  11 A socio-cultural approach to corporate reputation management: a case of Clicks Pharmaceuticals, South Africa Caroline Makoni.  12 Research for strategic communication as a vehicle for reputation management: a case of Mugabe’s ZANU-PF Isaac Mhute.  13 Discontinuance discourses as an organisation’s strategic communication: a case of ZANU-PF Ernest Jakaza.  14 Is social media a solution to limited media space? Communicating alternative politics in Tanzania Festo Mulinda.  15 A critical discourse analysis of media landscape and political conflict in Zimbabwe from 2000 to the Mnangagwa era Esther Mavengano and Tobias Marevesa.  16 Conclusion: strategic communication in sub-Saharan Africa and its futures Ernest Jakaza, Isaac Mhute and Hugh Mangeya