Public Relations, Branding and Authenticity : Brand Communications in the Digital Age (Paperback)

1: Introduction: Public Relations, Branding and Authenticity2: Public Relations History Re-Imagined: Aligning Corporate and Activist Perspectives3: The Digital Public Relations Turn: Understanding how Digital Media is Changing Public Relations Practice4: Communicating the Projective Organisation: Public Relations and Digital Organisational Forms 5: The Riparian Brand: Exploring Polyphonic Corporate Brand Identity and Public Relations 6: Justification and Corporate Social Responsibility: Exploring Oganisational Legitimisation Processes7: Public Relations for Digital Media Brands: Authentic Brand Narratives in a Digital Age 8: Crisis Management in the Digital Age: Harnessing the Reputational Influence of Social Media 9: Public Relations Industry Perceptions: The Impact of Digital Media on Reputation Management Practices 10: The Authentic Brand Wheel: An Ontology of the Riparian Brand and Authentic Public Relations 11: The Authenticity Managers: Post-Modern Public Relations Practice in the Digital Age