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· 제목 : Market Assessment with OR Applications (Paperback, 1)
· 분류 : 외국도서 > 건축/디자인 > 디자인 > 제품
· ISBN : 9781032176192
· 쪽수 : 124쪽
· 출판일 : 2021-09-30
· 분류 : 외국도서 > 건축/디자인 > 디자인 > 제품
· ISBN : 9781032176192
· 쪽수 : 124쪽
· 출판일 : 2021-09-30
목차
Preface Acknowledgments Author Biographies Chapter 1 Introduction to Marketing ManagementChapter 2 Need for Scientific Marketing Analysis Chapter 3 Understanding the Consumer’s Perspective Chapter 4 Product and Brand Management Chapter 5 Pricing Decision: A General Perspective Chapter 6 Some Purchasing Policies Under Fluctuating Pricing Chapter 7 Distribution Management Chapter 8 Promotional Management Using OR Concepts Index
