Business Intelligence and Analytics in Small and Medium Enterprises (Paperback, 1)

1. Process Mining ? Prerequisites and Their Applicability for Small and Medium-sized EnterprisesAlexander Zeisler, Christopher Bernhard and Julian Marius Muller2. Using Customer Analytics to Succeed: The Case of Mexican SMEsLaura Zapata-Cantu, Teresa Trevino, and Flor Morton3. Data Management Software Solutions for Business Sustainability ? An OverviewMihaela-Filofteia Tutunea4. A Paradigm Shift in Accounting and Auditing in the Era of Big DataAdelaide Martins, Ana Paula Silva and Alexandra Fontes5. Mobile Advertising Framework: Format, Location and ContextBilal Aslam and Heikki Karjaluoto6. Marketing Analytics: Why Measuring Web and Social Media MattersXabier Martinez-Rolan and Teresa Pineiro-Otero7. Managers’ Perception of Business Intelligence Capability of SMEs in TurkeyMine Afacan Findikli, Mustafa Sundu and Okan Yasar8. The Development of Loyalty Programs in the Retail SectorMuniba Rauf and Heikki Karjaluoto9. Business Intelligence, Big Data, and Data GovernanceHelder Quintela, Davide Carneiro and Luis Ferreira