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· 분류 : 외국도서 > 경제경영 > 창업/사업
· ISBN : 9781032220888
· 쪽수 : 226쪽
· 출판일 : 2024-11-28
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Introduction
Elizabeth Gackstetter Nichols, Dave Tomczyk and Amy C. Lewis
Part 1: Ideas, Innovation, and Failure
Chapter 1- Entrepreneurial Cosplay: Success Maximization, Business Ownership, and the Entrepreneurial Mentality
Dave Tomczyk
Chapter 2- Third Party Content Creators in eSport
Christopher McCutcheon, Michael Hitchens, Mitchell McEwan
Chapter 3- Entrepreneurial Cosplay: Women and Crossplay in Mexico
Mitzi Ariana Perez Trejo
Part 2: Intrapraneurship
Chapter 4- Reign in Your Baloney Pony: Managing Sexual Taboo for Success
Elizabeth Gackstetter Nichols
Chapter 5- Nerds and Copyright
Matthew Mangum
Chapter 6- Threat of Familiar Faces: Cosplay Outside of Conventions
Luxx Mishou
Chapter 7- Violence against Women in The Witcher and Game of Thrones
Madison Sears & Mary Ingram-Waters
Chapter 8- Cosplay through a Lens of Family Business
D'Lisa N. McKee
Part 3: (Self)-Branding
Chapter 9- Marketing, Personal Branding, and Positioning: Cosplay: Personal Branding … on Steroids!
Ruby Daniels
Chapter 10- Child Cosplayers: Embodying Potentialities
Sara Austin
Chapter 11- Heroic Returns on Investment: Economic Considerations of Cosplay in the United States
Erin Kenny
Chapter 12-Managing Cosplay Identities: For love or money?
Amy C. Lewis
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