Strategic Pricing and Management Accounting (Paperback, 1)

1. Introduction 2. Surveys of pricing practice 3. Market segmentation and price fences 4. Value-based pricing 5. Price-value maps 6. Basic economics 7. Behavioural economics 8. Pricing strategies 9. Demographic and geographic pricing 10. Quantity-based pricing 11. Product differentiation and pricing 12. Indirect price discrimination: time-based methods 13. Competition 14. Customer profitability 15. Segmentation, customers and negotiations 16. Price discrimination in economic theory 17. Conclusion