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· 분류 : 외국도서 > 경제경영 > 산업 > 호텔/관광
· ISBN : 9781032242248
· 쪽수 : 178쪽
· 출판일 : 2021-12-13
목차
List of illustrations Notes on contributors Preface Acknowledgments 1. Tourist experience creation: an overviewNina K. Prebensen, Joseph S. Chen and Muzaffer S. Uysal2. Creating emotional platformsSandra Gountas3. Designing and managing co-creative processes in a holiday environment: the case of French Northern Alpine ski resortsIsabelle Frochot and Dominique Kreziak4. Staging for value co-creation in nature-based experiences: the case of a surfing course at Surfers Paradise, AustraliaNina K. Prebensen5. Designing forest-based wellbeing tourism services for Japanese customers: acase study from FinlandRaija Komppula and Henna Konu6. Innovation potentials through value proposals: a case study of a museum in northern NorwayNina K. Prebensen7. Value co-createdin geothermal tourism: the case of the 'ryokan' industry in JapanTimothy Lee8. Value creation through heritage and identityRuhet Genc9. Gastronomy in a co-creation contextRuhet Genc10. Co-creating customer experience: the role of employees in tourism and hospitality servicesPrakash K. Chathoth, Eric S. W. Chan, Robert J. Harrington, Fevzi Okumus and Zibin Song11. Co-creating the sightseeing experience with and without a guideAnita Zatori12. Creating value with seasonal workers through psychological contractsKristin Woll13. Challenges and research directions in co-creating tourism experience Joseph S. Chen, Muzaffer S. Uysal and Nina K. PrebensenIndex