Social Media Communication : Concepts, Practices, Data, Law and Ethics (Paperback, 4 ed)

1. Introduction to Social Media Concepts 2. CMC, Diffusion, and Social Theories 3. Social Media in Journalism 4. Social Media in Public Relations 5. Social Media in Advertising and Marketing 6. Social Media Metrics and Analytics 7. New and Mobile Media Technologies, Innovation, and Investment 8. Big Data and Privacy 9. Law and Regulation 10. Social Media Ethics 11. Best Practices in Social Media 12. Future of Social Media and Information Literacy