Big Data Analytics : Digital Marketing and Decision-Making (Hardcover)

1. Marketing Mode and Survival of the Entrepreneurial Activities of Nascent EntrepreneursMuhammad Nawaz Tunio 2. The Responsibility of Big Data Analytics in Organizational Decision MakingEzeifekwuaba Tochukwu Benedict 3. Decision Making Model for Medical Diagnosis Based on Some New Interval Neutrosophic Hamacher Power Choquet, Pankaj Kakati, and Saifur Rahman 4. Prediction of Marketing by Consumer AnalyticsC.C. Jayasundara 5. Web Analytics for Digital MarketingSrinivas Dinakar Nethi, Venkata Rajasekhar Moturu, and Krishnaveer Abhishek Challa 6. Smart Retailing: A Novel Approach for the Retail Business Ghanshyam Parmar 7. Leveraging Web Analytics for Optimizing Digital Marketing StrategiesSapna Sood 8. Smart Retailing in Digital Business S R Mani Sekhar, Tarun Krishnan Louie Antony, Sandeep B L, and Siddesh G M 9. Business Analytics and Performance Management in IndiaPavnesh Kumar, Siddhartha Ghosh, and Kiran Chaudhary 10. Parameterized Fuzzy Measures Decision Making Model Based on Preference Leveled Evaluation Seema Khanum, M. Gunasekaran, Rajiga SV, and Firos A